About Us

Boer & Fitch is a Premier Brand with an Online Store that has been launched to cater to the urban Consumers’ needs for Trendy and Quality western wear at affordable prices. The highly acclaimed western fashion and lifestyle e-commerce site caters to the unique sensibilities and distinct wants of the rapidly evolving global consumer base by fashioning high-quality garments and stylish accessories at pocket-friendly prices. Aspiring to delight its global clientele with the latest trends and the choicest of products, Boer & Fitch’s exhaustive portal is stocked with an all-inclusive range that includes creatively designed and flawlessly manufactured menswear, womenswear, jewellery, footwear, bags, belts, wallets, bath essentials items.

Tracing Our Roots

Launched in 2013, brand Boer & Fitch is an offshoot of Redsquare Apparel Inc. - a prestigious garment house that was founded more than 12 years ago. Armed with state-of-the-art infrastructure and fully integrated manufacturing facilities that encompass the entire spectrum of spinning, knitting, dyeing, printing, embroidery and sewing, Redsquare Apparel Inc. has evolved over the years to position itself as one of the leading apparel manufacturing and exporting company in India with supply to global blue-chip retailers such as Walmart, Diesel, Groupocoin, US Polo, Colmar, Pierre Cardin, Quiksilver, Oneil, Rusty and Billabong.

Apart from manufacturing T-shirts, tops, dresses, skirts, shirts, trousers, nightwear, innerwear and a host of other eye-catching casual wear for top-notch domestic retail chains, the group also caters to the corporate wear needs and uniforms for major corporate clients and schools all over the country. With a burgeoning customer base since its inception, brand Boer & Fitch stands out from the rest by virtue of its flawless craftsmanship, its premium quality raw material, its stellar customer service and an affordable and varied price range that accommodates every discerning pocket out there.

Our Inspirational Journey

Our humble beginnings can be traced back to a garment manufacturing company with a modest infrastructure of 60 machines and 100 employees. With time, perseverance, dedication and excellence, we have grown exponentially to establish our foothold in the international arena. In the process, we have also earned ourselves the enviable distinction of a reliable exporter of fashionable and affordable western wear.

Today, our export division boasts around 1000 staff members to its credit while our brand, Boer & Fitch, provides employment to approximately 200 employees. Redsquare Apparel Inc.’s hierarchical structure has also transformed manifold over the years to move away from a founder/owner management structure to a CEO-led professional management team model. With operations all over India, our dynamic team comprises of diverse talent from various parts of the world, including Mr. Jiovanni - an Italian Designer of international repute and PAN India industry experts who oversee the smooth functioning of our individual business units.

Our Eminent Founder

The Brand Boer & Fitch and its Parent Company, Redsquare Apparel Inc., are the brainchild of Mr. Sreedhar P.Swaminathan, grandson of Sathyagragi Thiyagi Shrimathi S.N.Sundarambal - a well known freedom fighter. The idea of launching a garment manufacturing company first germinated in his mind and he went on to institute Redsquare Apparel Inc. to give shape to his vision.

Under Mr. Sreedhar P.Swaminathan’s able leadership and the unmistakable support of a competent management team that comprises of young and ambitious owners, the company has grown by leaps and bounds to diversify across the value chain and venture into retail business with the launch of Boer & Fitch - an aspirational and customer-focused brand that is inspired by innovative and cutting-edge design trends and brand-defining customer service. A futuristic move that marks Redsquare Apparel Inc.’s foray into the booming retail space, brand Boer & Fitch aims to further expand the parent company’s multifarious offerings and subsequently increase its existing client base.

Our Heartfelt Mission

At Boer & Fitch, we envision ourselves as a one-stop online store that addresses all your fashion and home furnishing needs. From designer dresses and shorts to dramatic living room rugs and comfy bath towels, you will find it all under one roof! We always aspire to stay ahead of the fashion trends. Hence, our design team strives hard to blend the latest design elements with the hottest trends in the industry and rounds it up with best quality fabrics and a flawless finish to give you a stylish look that screams elegance and understated chic.

Boer & Fitch is a seriously customer-friendly brand that leaves no stones unturned to put the interests of its clients over and above all business priorities and goals. Every garment of ours is thoughtfully designed in our studios and fashioned in-house with utmost detailing to gift you with a work of art that makes you feel beautiful from within. We sincerely believe that fashion is not the prerogative of a chosen few. Hence, our impressive apparel range is priced competitively to suit every budget while our impeccable customer service ensures that every first-time interaction becomes a lasting association in the days to come.

Our Uncompromising Values

We Never Comprise on Quality For the Sake of Quantity - Our customers deserve nothing but the best. This is reflected in our choice of fabric colour and the quality of our raw materials. Every product is the outcome of hand-picked designs and superior workmanship that ensures that every stitch and cut flaunts unmatched precision.

We House Products That Are Priced For the Masses - Whether you are a college student with a meagre pocket money at your disposal or a successful working professional with ample to splurge and spend, Boer & Fitch has something for everyone. Competitively priced, our collection will leave you awestruck with its exquisite range of inexpensive designer products.

Innovation Is Non-Negotiable For Us - Our exclusive collection of men’s and women’s wear is greatly inspired by on-trend street style and the latest design trends that are a rage in the international fashion world. Our exciting and vibrant range is continuously refreshed to bring to you the very best of chic clothing that is comfortable, versatile, easy on your pockets and unbelievably stylish.

Honest and Integrity Form the Foundation of Our Business Model - All our garments, accessories and home decor products are elaborately described on our website so that you only receive what you have truly bargained for! Our return policy is extremely hassle-free and explicitly laid out to make online shopping an experience par excellence for you!

Our Customer Service Defines Our Brand - “When the customer comes first, the customer will last.” - This defines our underlying ethos. Shop with us today to experience a one of a kind service that is second to none!




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